Marketing

#DietCoke on #SocialMedia

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            In 2014, social media is not only intended for individuals to connect through different platforms. However, social media has evolved for brands to become apart of the online engagement. After analyzing several companies’ social media performance, I have found that Diet Coke has done a phenomenal job with managing their online social presence. It is critical for brands to create social media accounts on every platform. Why? Because these brands are trying reach out to all their consumers and keep up with what is #Trending or what is being said about them. Diet Coke is present on many popular social media platforms that include Facebook, Twitter, and Instagram. These are the three essential platforms that a brand wants to be recognized on because these three tend to be the most popular across a wide range of demographics. The key to keeping a successful online social presence is how will being online tap into the psychographic aspects of all consumers?

            Diet Coke is currently completing the latter task. On multiple of their social media platforms, they are tapping into the buying behavior of their consumers. Recently, Taylor Swift was apart of their advertising campaigns. One can agree with this because the campaign is reflected/seen through all their social media platforms. It is important for your consumers to remember what statements the brand is trying to make and it seems that Diet Coke has been successful of this. Not only do people refer Taylor Swift as being apart of Diet Coke, but also they are encouraged to buy the product because of it. This is what we call successful marketing and quality social media practices.

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            As I previously mentioned, Diet Coke is present on multiple social media platforms and here are a few screen shots to of their online social presence. Notice how many people are liking, following or keeping up with their accounts! The images speak for themselves; Diet Coke is not just a beverage but is blowing up on social media. I personally follow them on all three social media platforms I have included. I really enjoy reading their tweets because they are clever and actually really do subliminally make me want a Diet Coke. This brand is successful at not just only sending out call to action messages, but encouraging their online audience to interaction and engages in conversation.

            However, there is always room for improvement. I do feel that Diet Coke does a wonderful job at maintaining a fabulous social presence, but I don’t know if someone is monitoring the accounts with detail. If you look at the Twitter screen shot above, it is very hard to read their ‘about’ section on their profile. The brand’s colors are red and silver, as seen as the background image on Twitter, but the white wording makes it hard to read on the silver background. Their audience is missing out on what they are trying to say about the brand at first glance. If the audience can not read their about me section, will they continue to read their tweets? Design and formatting issues are simple things to take care of and need to be professional and readable, to say the least.

            All together, Diet Coke is represented online and obviously is an admired brand in the world. They have over a million viewers on their social media accounts, and are reaching out to so many different countries. I enjoy reading and seeing the content that they send through all three platforms and so do many of their other consumers. Good job #DietCoke on keeping your #SocialMediaGame on point and interactive.

Senior in College Guidelines

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Dear readers,

As you probably can tell from my previous blog posts, I am a senior graduating May 2014. I attend the University of Louisville and receiving a Bachelors of Science degree in Communication. College has been the best experience for me. I have learned more than just what is in a text book or what I am tested on a exam. Yes, there are classes that challenge your comprehension, but also there are courses that inform you on what to expect when you enter the corporate world. As the fall semester comes to an end, I am starting to look for potential career paths. I have always kept graduate school as a top priority for after I finish my undergrad. However, I am very eager to start my career in the business world. Currently, I am interested in pursuing a career in advertising, academic advising, or marketing. 

In college, I have found these next few guidelines very helpful when beginning the “dream job” search:

  • Manage your online reputation across all social media platforms
  • Keep an updated resume and professional cover letter
  • Definitely make a thorough LinkedIn profile on all you have accomplished in college and experience
  • Stay updated on current issues and trends going on in society
  • Surrond yourself with motivated and success-driven people

I have found these few guidelines very helpful as graduation creeps up. Searching for a job after college is not as easy as it might seem to appear. Networking is CRITICAL. It is not all about what you know but more of who you know. Try to go out and network with new people and learn things you might not obtain in a higher education institution. Put yourself out there and experience different parts of the world. Always keep in mind, “what will set you apart from all the other people applying for the same position you are trying to obtain?” Stay positive and do not hold high expectations, and always keep your options open. Opportunities arise from all different areas, and always be open-minded. I hope you find some of my insights helpful because they have helped me so far in the graduation/job search process! Good luck to all who are in the graduating class of 2014! 

Joey Wagner: Louisville Legend

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What comes to mind when thinking of event planning, marketing and promotions? Well if you live in Louisville, Joey Wagner’s name pops up. Mr. Wagner is a Louisville native and guest lectured in Dr. Karen Freberg’s social media class this week (UofL). Ambition, determination and humility all describe Wagner’s personality and business ethic. Born and raised in Louisville, Wagner opened up his own event planning/PR business, J Wagner Group.

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http://www.jwagnergroup.com/?page=main ]

The clients he works with only speak highly of what his firm offers. Some of his clients include: Budlight, Red Bull, Maker’s Mark and Bacardi. Wagner might own the business but he works just as hard as any team player helping out.. He does not just sit at the office, he will help set up events to make sure every detail meets the reputation he holds. The material he presented in our class truly inspired me as a student. Hopefully, I will work at a firm similar to Wagner’s and work with just as enthused young professionals as Wagner. All of his accomplishments are truly limitless.. Pink Prom, Glow Go… I mean talk about starting with an idea and seeing what happens and where it will go. Joey Wagner and Jason Brown both developed “Pink Prom” to help raise money for the Susan G. Komen fund for breast cancer. This event is targeted toward a 21-35 age group and all the proceeds go to the charity. Wagner said this event has significantly grown and is still expanding.

Thank you Mr. Wagner for giving our class your personal insights on social media and sharing your success story. I know that myself and others are truly inspired by your brand and all that you have accomplished. Great meeting you and continue the exceptional impact you are creating in the digital world with fabulous events!

Social Consumer

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[ http://www.smartcloud.ie/social-consumer.html ]

When you are trying to get in touch with customer service, do you call the direct line? Go to the store? Contact through the web? As a digital native, I find it more effective to get in touch with the customer service department through a social media platform. I have done this on many of occasions. I find it interesting that consumers are evolving their means of communication. Making a phone call is not the latest fad… tweeting your issues or posting on Facebook has become the new channel of communication.

 

Consumers want a fast-paced experience with anything they are engaging in. Whether that be deciding on what to buy, where to travel or what movie to rent next… People are turning to the web for their support! I even find myself as a social consumer. I always check the online reviews of a product before I make any large purchase. Recently, I was shopping around for a new hair dryer… I wanted something affordable, but more efficient than a drug store device. I researched a few professional blow dryers that influenced my purchasing behavior. Of course, I bought the blow dryer with the best positive feedback from users. 

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I take full advantage of being a social consumer. It has truly saved me from buying a lot of things that are frowned upon by multiple people. I love the fact that you can tweet most companies you are trying to get in contact with… I find it humorous that I have typically been able to receive a faster reply via social media than I have when calling a direct phone number. Companies also realize this evolution the consumer has taken. Next time you go to contact Target, Southwest, or 21C Hotel… Tweet or Facebook them… Could be beneficially faster and more convenient.