Advertising

Senior in College Guidelines

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Dear readers,

As you probably can tell from my previous blog posts, I am a senior graduating May 2014. I attend the University of Louisville and receiving a Bachelors of Science degree in Communication. College has been the best experience for me. I have learned more than just what is in a text book or what I am tested on a exam. Yes, there are classes that challenge your comprehension, but also there are courses that inform you on what to expect when you enter the corporate world. As the fall semester comes to an end, I am starting to look for potential career paths. I have always kept graduate school as a top priority for after I finish my undergrad. However, I am very eager to start my career in the business world. Currently, I am interested in pursuing a career in advertising, academic advising, or marketing. 

In college, I have found these next few guidelines very helpful when beginning the “dream job” search:

  • Manage your online reputation across all social media platforms
  • Keep an updated resume and professional cover letter
  • Definitely make a thorough LinkedIn profile on all you have accomplished in college and experience
  • Stay updated on current issues and trends going on in society
  • Surrond yourself with motivated and success-driven people

I have found these few guidelines very helpful as graduation creeps up. Searching for a job after college is not as easy as it might seem to appear. Networking is CRITICAL. It is not all about what you know but more of who you know. Try to go out and network with new people and learn things you might not obtain in a higher education institution. Put yourself out there and experience different parts of the world. Always keep in mind, “what will set you apart from all the other people applying for the same position you are trying to obtain?” Stay positive and do not hold high expectations, and always keep your options open. Opportunities arise from all different areas, and always be open-minded. I hope you find some of my insights helpful because they have helped me so far in the graduation/job search process! Good luck to all who are in the graduating class of 2014! 

Whipple, Whipple, Whipple !!!

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Going into advertising? Then you have GOT TO read this amazing book by the advertising king, Luke Sullivan. Hey Whipple, Squeeze This. This book was introduced to my Creative Advertising class at the University of Louisville by Mark Rosenthal, Art Director at Creative Alliance. I have been in this course at Creative Alliance for about eleven weeks now and have developed a firm grasp on the key concept to advertising: creating an idea. However, an idea is not just created in a couple of minutes, it takes time to develop a really great idea that could potentially be the basis for a really great ad. 

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Rosenthal teaches this “idea” philosophy based on Luke Sullivan’s writing in his class. Sullivan says it all starts with a great idea. His book gives the reader different tips on how to better the idea creating process. Brainstorming and researching are essential aspects that factor into the process. Do not stop at just a few ideas… Come up with as many as you can possibly think of. Write the ideas out.. Draw them with pen and paper. This is the process of where a great ad is grounded. I highly recommend this book all interested in the advertising business, whether that be creative or on the business side. Truly a fabulous book! 

 

PS: Buy the fourth edition… Includes Social Media! 

Create Your Own Tombstone

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School is back in session and the assignments are rolling in! So excited to be back at the University of Louisville this semester for my Senior Year, yay! I cannot believe these four years are flying by so quickly! I feel as though I was just a freshman walking into my first lecture hall… However, so excited to be in classes that are pertaining to the career I want to pursue. I recently started an internship over the summer. It has been fabulous! I am learning so much that pertains to brand development, social media, email marketing, advertising, and public relations. I am continuing the internship through this school year, and could not be anymore thankful for my mentors at the boutique firm I am at, Label-Conscious Branding, LLC. 

The first week of class is behind me and the rest of the University of Louisville. I have had several assignments that have been extremely interesting and decided to share one on this blog. As a student, I am learning to much that will help direct my career path. In the classroom, we memorize terms and take exams. However, a class I am in right now, Creativity in Advertising, is an off campus course at a major advertising firm in Louisville called Creative Alliance. Our first assignment was to “Create Your Own Tombstone”. I was taken off guard when first reading the assignment, but it turned out to really open my eyes as to how to think creatively and out side of the box. The assignment was to prepare a 60 second speech as someone who would be giving it at your funeral. You could choose a family member, friend, co-worker, etc. I decided to choose my boyfriend. I feel as though we are best friends at the same time as have a close personal relationship. We discussed the assignment together and talked about what he would want to say at my mock funeral. It was very sad to think about, but in the real world when working with real clients, I have learned that you have to put personal emotions to the side when preparing work for the client. Therefore, while we were talking about what he would say and how he would say it, I kept in mind that when I am working at a advertising firm I will have to go with what the client feels is best. This was a great first assignment because I knew the information that needed to be conveyed to the target audience the best because this assignment/project was about something I know the best about, myself. I then had to take my notes from our conversation and draft up a speech that would be given by Brett at my funeral. I made sure I used a style of language that was appropriate to his personality and persona. I want to share this with my social media class and other colleagues because I believe it is critical to understand that you have to follow the lead of your clients or whomever you are representing in a project. It is important to effectively listen while still adding your creative touch to a project. Enjoy!

 

          ”  “But I trust in your unfailing love; my heart rejoices in your salvation. I will sing to the Lord, for he has been good to me.” Psalm 13:5-6.

This was Diana’s favorite Bible verse… Each time I read these lines I can hear her voice saying them. Diana was passionate about her relationship with the Lord. I will miss and cherish that the most about her, the fact that she was a light to me. I felt as though she helped to make me a better person. She was the light in my days and could brighten any mood I was in. Words cannot begin to portray the sadness I hold in my heart and the pain I feel in missing her.  We were supposed to get married next year. We already started the planning and picking out invitations and the color scheme. Diana was going to become my wife in September of 2014. We had planned a life together that will just be in my memory now. I want to celebrate her life today and not just pour out my sorrows. Diana loved learning and challenging herself through school. I am so proud of all that she achieved in her lifetime. Becoming a member of the National Society of Colligate Scholars, graduating with honors, and active in so many organizations are just a few of the things I admired about her dedication to school. Diana was such a sweet, giving and selfless person. No matter what was going on in her day, if I came to her with anything she would always drop everything and help me. You do not meet many people who are willing to do that for you… to give you a sense of fulfillment and love. But the truth is that she was like that with all of her friends. She made you feel special and actually listened to you anytime you talked to her about anything. I will always love Diana with my whole heart, unconditionally and there will not be a day that goes by that I will not think about her. They way she smiled, the smell of her clothes, the way she laughed… My heart will always ache knowing she is not here physically any longer, but I know she is here spiritually with me. I will love you forever, Diana. “

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