I have recently graduated from the University of Louisville with a Bachelors of Science in Communication, Magna Cum Laude. I have previously had internships with the University of Louisville Athletic Department working with social media. After taking courses at Creative Alliance through UofL and also interning at a boutique advertising firm called Label-Conscious Branding, I am passionate about the creative work done both on and offline within advertising agencies. I am highly interested in utilizing my strategic communication skill set to improve brand awareness and brand loyalty amongst different companies. I firmly believe that social media has not only kept individuals connected but is a tool for brands to stay connected and engaged with their consumers. I hope that the skills that I possess in the integrated strategic communication field and as a digital native will improve brand engagement with consumers both on and offline while managing a strong/effective online social presence. Therefore, this blog serves as a platform to bolster my thoughts and preferences related to the strategic communication arena, while also adding a little sparkle with different topics. Hope you all enjoy!
Diana S. Riesenberg