Month: November 2013

HootSuite University: I AM CERTIFIED!

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            As a student and a digital native, I am very familiar with all different types of social media platforms. I feel as though “staying connected” is a part of everyday life. The first notion I have when I wake up is to check my text messages, Facebook notification, Twitter mentions and my LinkedIn’s timeline. Honestly, I could not imagine not being connected to the world through my fingertips on my iPhone. Social media has definitely been very rewarding to those who take full advantage of being able to utilize all the platforms to their fullest potential. Before taking Dr. Freberg’s social media course, I did not realize the infinite amount of possibilities that social media offers to the world. To be more direct, what social media offers to brands that want to make their online social presence visible.

           

During the social media course, all students have to become HootSuite Certified. What does that mean? HootSuite is another social media platforms that ultimately makes sending out multiples messages on different social media networks easier. The coolest thing I learned on HootSuite was that one/a brand could schedule all the messages they want to send out via social media directly on the HootSuite platform. I never knew that this tool was available to the public. Amazingly, I did not realize that multiple organizations were already utilizing HootSuite for their organizations. All of the possibilities are endless when it comes to this program. The analytics this programs offers is beneficial to the organizations tracking to see how their posts are performing on all the social media platforms they engage through. One can see what their target audience wants to interact with and what posts are doing better than others. Genius! The development of this site has minimized time spent trying to post on multiple social media platforms and maximized the brands potential for total outreach.

           

HootSuite is not something students are learning in the classroom. However, organizations are trying to further their knowledge about the program. I am so glad Dr. Freberg has made it mandatory that all students enrolled in the social media course at the University of Louisville become HootSuite Certified. The fact that young professionals have this certification and are knowledgeable about this program and all of its opportunities is putting us a step ahead of the game. Having this certification displayed on my LinkedIn, WordPress account, etc. shows that I am branding myself as being a professional in the social media arena. I am happy to know that when people come across my social media platforms that they will see my HootSuite certification logo and know I am capable of utilizing it for their brand.

 

Our class has already found it evident from our guest speakers that this site is used daily in local businesses in Louisville! Specifically, HootSuite is used regularly by Joey Wagner, owner of J Wagner Group. Mr. Wagner visited our social media class and talked about the challenges of monitoring his client’s different social media accounts and utilizing crisis communication. He discussed the importance of HootSuite and how it makes his job a hundred times easier. The ability to access all of different platforms these brands are present on and analyzing the interaction with all of its users is what makes crisis communication run more smoothly. One can target what topic of information needs to be addressed on any given platform by staying active on HootSuite. When Wagner said this, I as amazed. His guest lecture is what made me want to educate myself on all of the entities HootSuite offers.

 

I have thoroughly enjoyed taking Dr. Freberg’s social media course and learning about the realms in the discourse. As a digital native, I had no idea to what extent social media plays as a role in big corporations. HootSuite most definitely opened up my eyes to that. I do think all of the videos and exams are very educational. However, I wish we discussed in class more about the different techniques one can use on the program. I was a little hesitant at first to throw myself into the program because it can be a little confusing when you first start to actively engage on the site. However, I do think that the HootSuite University course is very helpful and beneficial. This social media platform has done a great job of educating those interested in managing multiple social media sites from one central location. I am excited to use the knowledge I have gained from this course and HootSuite University in my future career. I wish that all of these sites offered a educational course that HootSuite offers, because it makes it easier for those who are not fully aware of how to even start becoming active on the sites.

 

I am passionate about social media and all of the opportunities it offers to an individual and a brand. As Dr. Freberg has repeatedly told our class, “What are people saying about you or your brand?” and “How will you monitor the interaction?” The answer is to be active and present on all of these different social media platforms and utilize them to the fullest potential. I am excited to see how social media will continue to evolve and what is the next big social media network. Maybe I will be able to add it as another tab on my HootSuite dashboard. Thank you HootSuite for helping young professionals become more knowledgeable about your site and all of the opportunities it offers!

Senior in College Guidelines

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Dear readers,

As you probably can tell from my previous blog posts, I am a senior graduating May 2014. I attend the University of Louisville and receiving a Bachelors of Science degree in Communication. College has been the best experience for me. I have learned more than just what is in a text book or what I am tested on a exam. Yes, there are classes that challenge your comprehension, but also there are courses that inform you on what to expect when you enter the corporate world. As the fall semester comes to an end, I am starting to look for potential career paths. I have always kept graduate school as a top priority for after I finish my undergrad. However, I am very eager to start my career in the business world. Currently, I am interested in pursuing a career in advertising, academic advising, or marketing. 

In college, I have found these next few guidelines very helpful when beginning the “dream job” search:

  • Manage your online reputation across all social media platforms
  • Keep an updated resume and professional cover letter
  • Definitely make a thorough LinkedIn profile on all you have accomplished in college and experience
  • Stay updated on current issues and trends going on in society
  • Surrond yourself with motivated and success-driven people

I have found these few guidelines very helpful as graduation creeps up. Searching for a job after college is not as easy as it might seem to appear. Networking is CRITICAL. It is not all about what you know but more of who you know. Try to go out and network with new people and learn things you might not obtain in a higher education institution. Put yourself out there and experience different parts of the world. Always keep in mind, “what will set you apart from all the other people applying for the same position you are trying to obtain?” Stay positive and do not hold high expectations, and always keep your options open. Opportunities arise from all different areas, and always be open-minded. I hope you find some of my insights helpful because they have helped me so far in the graduation/job search process! Good luck to all who are in the graduating class of 2014! 

Crisis Communication and Social Media

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As a digital native, I have grown up being able to have access to any company via the World Wide Web. Consumers find this online presence of different business’ very helpful for many reasons. One can look up any type of product that would be of interest to purchase. People can look up different reviews on different products, interact with different users on online communities, and talk about the brand from which they are making a purchasing decision. Thus, the Internet and social media have evolved the nature of a business’ interaction with different companies and consumers. 

 

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[http://www.baerpm.com/blog/?p=952]

 

With all of that being said, what course of action do companies take if something negative is being said about their brand online? How do they handle customer service on all the social media platforms in which they are active on? The answer I have for one interested in this matter, is a company will participate in effective crisis communication in order to resolve an issue associated with their brand. 

Dr. Freberg has lectured about crisis communication to us students at the University of Louisville. The information she presented does not only help with companies, but also with individuals who engage on social media. 

Top 5 tips:

1. Post material that is not controversial

2. Manage the online social presence that is apparent of an individual or a company, across all platforms

3. Respond to a problem posted on social media within 24 hours… The sooner you respond and resolve the issue… The better!

4. Participate in strategic communications… Have a plan and strategy ready… Be able to act quick on your toes.

5. Be honest and hold a trustworthy reputation with your online audience… Build your credibility!

Whipple, Whipple, Whipple !!!

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Going into advertising? Then you have GOT TO read this amazing book by the advertising king, Luke Sullivan. Hey Whipple, Squeeze This. This book was introduced to my Creative Advertising class at the University of Louisville by Mark Rosenthal, Art Director at Creative Alliance. I have been in this course at Creative Alliance for about eleven weeks now and have developed a firm grasp on the key concept to advertising: creating an idea. However, an idea is not just created in a couple of minutes, it takes time to develop a really great idea that could potentially be the basis for a really great ad. 

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Rosenthal teaches this “idea” philosophy based on Luke Sullivan’s writing in his class. Sullivan says it all starts with a great idea. His book gives the reader different tips on how to better the idea creating process. Brainstorming and researching are essential aspects that factor into the process. Do not stop at just a few ideas… Come up with as many as you can possibly think of. Write the ideas out.. Draw them with pen and paper. This is the process of where a great ad is grounded. I highly recommend this book all interested in the advertising business, whether that be creative or on the business side. Truly a fabulous book! 

 

PS: Buy the fourth edition… Includes Social Media! 

Joey Wagner: Louisville Legend

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What comes to mind when thinking of event planning, marketing and promotions? Well if you live in Louisville, Joey Wagner’s name pops up. Mr. Wagner is a Louisville native and guest lectured in Dr. Karen Freberg’s social media class this week (UofL). Ambition, determination and humility all describe Wagner’s personality and business ethic. Born and raised in Louisville, Wagner opened up his own event planning/PR business, J Wagner Group.

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http://www.jwagnergroup.com/?page=main ]

The clients he works with only speak highly of what his firm offers. Some of his clients include: Budlight, Red Bull, Maker’s Mark and Bacardi. Wagner might own the business but he works just as hard as any team player helping out.. He does not just sit at the office, he will help set up events to make sure every detail meets the reputation he holds. The material he presented in our class truly inspired me as a student. Hopefully, I will work at a firm similar to Wagner’s and work with just as enthused young professionals as Wagner. All of his accomplishments are truly limitless.. Pink Prom, Glow Go… I mean talk about starting with an idea and seeing what happens and where it will go. Joey Wagner and Jason Brown both developed “Pink Prom” to help raise money for the Susan G. Komen fund for breast cancer. This event is targeted toward a 21-35 age group and all the proceeds go to the charity. Wagner said this event has significantly grown and is still expanding.

Thank you Mr. Wagner for giving our class your personal insights on social media and sharing your success story. I know that myself and others are truly inspired by your brand and all that you have accomplished. Great meeting you and continue the exceptional impact you are creating in the digital world with fabulous events!

Viral Content and Event Planning

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What does it take for content to go viral on the Internet? Dr. Karen Freberg, social media professor at the University of Louisville, gave five steps to make content go viral. Let’s just say it doesn’t happen over night…

1. Planning

2. Story

3. Distribution

4. Momentum

5. Measure

All of these steps are interdependent. You have to plan, first and foremost. How will you decided what your target audience is? Figure out the audience you want to target with the content for that will generate activity and interaction amongst users on the web. Secondly, you have to illustrate a story… Typically a story would consist of originality, emotional triggers and will generally compel conversation… Easy to do? Not quite. A lot of planning goes into what content and creation will go into a material that will hopefully become viral. Third, one must post the material on the right social media platform that will ultimately give the content the right grounds to go viral. Whether you decide to post on Facebook, Twitter, Instagram, YouTube, etc. make sure you are hitting the right platform directed toward a centralized target audience. This will give you the ability to see positive results. Fourth step is momentum. Post your content on multiple platforms that seem consistent… Don’t be afraid to share information because your target audience could appear on more than one platform. Lastly, one will want to measure the analytics of the viral content. Dennis Yu, CEO of BlitzMetrics, guest lectured in our social media class at the University of Louisville last week, and taught our class a “short cut” to Facebook analytics. This step is very crucial to creating viral content; one should measure the material one posted and how many users it reached. Thus, this will give you an idea of how to better target your audience in the future. 

What are you waiting for? Try to post something viral!