Month: October 2013

Nick Stover: Social Media Director for UofL Athletics

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The social media class I am in at the University of Louisville had the pleasure of hearing Nick Stover, Director of Social Media in athletics (at UofL), guest lecture. Social media is not just a past time, but a career path. Stover works on Facebook, Twitter, and Instagram on a daily basis (and is paid to do so!). Growing up as a digital native, social media was something I was always active on. I never imagined going to college and learning about how to make #sm a career path! Too cool! Little do most people know, Stover stated that there is a lot of work that goes into creating message strategies for everything that appears on all social media platforms. Stover thinks of the best way to target all audience with one post and how to keep UofL athletics attractive via social media. Who would have thought that much attention needed to be paid to a simple post on Facebook? I can honestly say I never did! Stover has done an excellent job at implementing fundraising campaigns for UofL athletics through social media. GREAT THINKING! All of the fan base continues to interact with all of Stover’s utilized platforms and it seems to reflect in the increasing amount of followers among all platforms. I give Nick Stover two thumbs up on all the work and determination he is putting into making all social media platforms for UofL Athletics impacting and active. 

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Sports and Social Media

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As digital natives take the stand in today’s professional world, social media has made it’s domain! I want to highlight in this blog post of how sports and social media have become very interdependent of one another. I think there are several areas to touch on regarding both matters. Social media is not just a one-way interaction, but involves a two-way communication relationship. (This is what I love most about social media). I can honestly say I think it is “cool” when your favorite company, person, celebrity, athlete respond to your comment on any given social media platform. The active involvement also helps boost their “brand” awareness. As we know, all social media platforms continue to grow and expand to bigger and greater things everyday with new apps and followers. I believe that sports and social media are particularly important in regards to three areas: fans, announcements, and marketing/fundraising. 

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[ http://www.postano.com/blog/sports-and-social-media ]

 

1. You better believe your fans are on all social media platforms talking about you or to you. I mean look at any sports team social media page on any platform…. The amount of likes, comments, tweets, etc. are INSANE! Take advantage of all the attention and send out powerful messages that will make an impact to your audience!

2. Announcements: What better way to share new information regarding the sport/team you are representing than through social media. Your fans will notice and interact FAST! Therefore, the interaction will increase your brand awareness and followers. You do want people talking about you… Watch what people are saying and make sure it is productive. 

3. Marketing/Fundraising: The best way to promote/advertise any product/team in a less expensive manner is through social media. Sport teams and players do it all the time! Increasing awareness about games, retail items, tickets, sponsors…. All over social media. This strategy if very important to implement in 2013, for there are so many people connected on social media. Have your audience connect with you and what you have to say! 

Crisis Communication 2

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As I have mentioned in my blog before, I am a resident of Louisville, Ky. I was born and raised in Louisville and grew up as a Cardinal fan. Obviously, these factors went into my decision when choosing a college to attend. I wanted to be apart of the University of Louisville and be an actual “cardinal”. It was so weird to be on campus with the athletes I watch at the games and on TV in “real-life”! I was in heaven! Words can not begin to even explain the excitement I had when both football and basketball won major bowl/championship games last year (2012)… Year of the Cardinal! I could not believe that I will remember these two events as being a student during these memorable times for UofL athletics and Louisville as a community. 

Although, the latest story in the media about a UofL basketball player has made me realize that sometimes your favorite college players will not always excite you. Chane Behanan, UofL athlete, was recently indefinitely suspended from the University of Louisville basketball team. Needless to say, I was in shock as was most of the town. People have said that he was previously suspended, but I still could not get over the fact that Pitino has said “it is not probable” that Behanan will be rejoining the team anytime soon. I think my heart sunk a little after reading that line. 

 

 

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[ http://college-basketball.si.com/2013/04/09/chane-behanan-still-speaks-loudly-but-now-its-on-the-court/ ]

 

Louisville basketball has not won a national champoinship since 1986, until last year when Behanan and the rest of the team succeed in winning the title again. The whole town was in amaze. It was HUGE! All fans are in utter excitement for basketball season to begin again until we all were informed with the latest news about Behanan. 

With all that being said, I would like to talk about my opinion from a communication student’s standpoint. This whole situation is a great example of where crisis communication is needed. We have learned about this topic in Dr. Karen Freberg’s strategic communication and social media courses. Yes, Pitino did make a statement to the media about the university’s decision on the suspension. However, I think it would have been more beneficial and reputable for Chane to make a statement. I do understand that he is a “student-athlete” and there are limitations, but I think it would have hushed a lot of the talk going around town and help maintain his reputation if this young man would have made a personal statement. As we have learned, effective crisis communication occurs only when one acts fast and makes a truthful statement to the public by explaining and taking full responsibility their actions that are being attacked. The public tends to think more highly of those who take up for their own actions rather than hearing someone else explain them. 

I personally would have liked to hear what Behanan would have to say about everything being said about him in the news. It does not have to be detailed or too personal but just a statement coming from him. All together, I think that if he were to utilize crisis communication, in his own personal voice, all the buzz in the media would die down. I am hoping Behanan is not going to be suspended indefinitely, due to the fact that he is one of the fans’ favorite players. He is a cardinal. We all hope to see #21 appear at the Yum Center, once again, to bring home another championship title. 

Social Media Monitoring

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Social media has evolved from it’s early days of just being able to connect with people. It has vastly grown to bigger and powerful things! Business’ are catching on and getting their messages out to you. We all are trying to stay “connected” to one another and all types of messages. Whether those be words, picture, infographics…. All people on social media need to take a very important look at how they are monitoring their platforms. 

There are great websites that help one monitor all different accounts. I use Klout, obsessively, and HootSuite. I am a huge fan of both sites. I really like Klout because you can see your “score” of how influential you are online. I started on Klout with a 48 and am now at a 61. (I am so excited that my score has increased, YAY!) I kind of enjoy the fact I am becoming increasingly influential to all people interacting with me on all social media platforms. Do you know how powerful that is?

 

 

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Everyone has the ability to make an impact through the World Wide Web! But what can you or what will you do with that power? How are you monitoring that power? Take responsible actions and utilize your platforms to the upmost potential you have. Dr. Karen Freberg, social media professor at the University of Louisville, has clearly told us students that we should brand ourselves through social media. What are you going to say about yourself and how are people going to talk about you? What are you posting and how is that being evaluated by others? Keeping all these questions in mind and checking social media monitoring sites have become habitual for myself. Social media will continue to evolve and make an even bigger impact than it is now in 2013! What will you want people to remember you online social presence as? What will come up when you are googled? Do not be afraid of the power social media holds in today’s generation, but take advantage of it! Use all the resources that are present and monitor you actions and behavior. In the long run, it will be very beneficial for individuals and organizations to keep up with social media monitoring regularly if not daily. Things happen on the Internet very fast, can you keep up?

 

Fall Must-Haves!

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Good evening, everyone!

Okay… I am a Kentucky native and absolutely love that I get to live somewhere that I get to experience each season every year! I know most people love summer and all the attire in those months, but my favorite season for fashion is fall! Fall offers so many varieties of outfits and accessory choices! I absolutely love being able to add a colorful/decorative scarf to anything I am wearing. You can also dress up any sweater or jean! Too hot in the summer to do that trick! I want to list a few of my must-have items for the fall time:

 

1. A great, affordable peacoat- great places to look are Express, Forever 21, JC Penney, Khol’s, TJ Maxx, Marshalls. Find something with color or neutral. Love big buttons and pockets! Such a classic look!

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2. Colored jeans- Love me some fun colored jeans! Great to wear out with girlfriends or on date night with your special someone! These are the latest trend, ladies! Patterns are great as well!

 

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3. Comfy sweaters- Snuggle up in a great comfy sweater during those cold fall days/nights. Love a tan sweater with a great pair of jeans or comfy leggings. You can never go wrong with that combination!

 

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4. Boots- You got to have at least one pair, if not more, of leather boots! I am obsessed with my tall boots and short boots! I wear them out with friends or even to class! A SERIOUS must-have! PS. Got mine at Payless! 

 

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Okay, fashionistas! Shop away for these four essential must-haves for fall! I swear by these four items! Dress em’ up or wear em’ down! Enjoy this fall season in style! You do not have to wear a designer brand to be consindered fashionable… There are great deals everywhere! Gotta look for the bargain! Especially if you are a college student like myself! Have a fabulous fall season in great style! 

 

 

 

Social Consumer

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[ http://www.smartcloud.ie/social-consumer.html ]

When you are trying to get in touch with customer service, do you call the direct line? Go to the store? Contact through the web? As a digital native, I find it more effective to get in touch with the customer service department through a social media platform. I have done this on many of occasions. I find it interesting that consumers are evolving their means of communication. Making a phone call is not the latest fad… tweeting your issues or posting on Facebook has become the new channel of communication.

 

Consumers want a fast-paced experience with anything they are engaging in. Whether that be deciding on what to buy, where to travel or what movie to rent next… People are turning to the web for their support! I even find myself as a social consumer. I always check the online reviews of a product before I make any large purchase. Recently, I was shopping around for a new hair dryer… I wanted something affordable, but more efficient than a drug store device. I researched a few professional blow dryers that influenced my purchasing behavior. Of course, I bought the blow dryer with the best positive feedback from users. 

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I take full advantage of being a social consumer. It has truly saved me from buying a lot of things that are frowned upon by multiple people. I love the fact that you can tweet most companies you are trying to get in contact with… I find it humorous that I have typically been able to receive a faster reply via social media than I have when calling a direct phone number. Companies also realize this evolution the consumer has taken. Next time you go to contact Target, Southwest, or 21C Hotel… Tweet or Facebook them… Could be beneficially faster and more convenient. 

Digital Ring Shopping

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Okay so I have to post about my recent obsession, online ring shopping! My boyfriend and I have been talking about getting engaged and we have started looking for rings… If you do not know me, I am probably the most indecisive person you will ever meet. It takes me forever to pick out clothes, shoes, or anything I shop for. Therefore, shopping for an engagement ring has been a huge challenge. 

Due to the fact I am taking 18 hours this semester and have a limited amount of time I can actually physically go shopping at a jewelry store, I have done a ton of online ring shopping. It has actually been more relaxing and enjoying for me as a consumer. When you go to a jewelry store, I feel like you are constantly being pressured to buy. That is an uncomfortable feeling for me, obviously because I have no CLUE what I want. I enjoy taking my time going through different rings online and picking out a certain mount setting and picking out the diamond for the setting. I have fallen in LOVE! I highly recommend going to Davis Jewelers website and looking at all their options, http://www.davisjewelers.com/engagement-rings.html .

Even if you do not find “your ring”, it will help in your elimination process. Shopping online for rings has been a very useful tool for me as a buyer. Even if you are not shopping for an engagement ring, there are tons of other products on their site. They have fabulous watches, necklaces, and anniversary gifts! Check it out! Shop til ya drop 🙂

 

[http://ashpub.com/]

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