As you all know, the media loves to draw attention to all celebrities. Whether a celebrity is wearing the right clothes (designer) or going to the right events… This brings me to the topic of conversation I would like to hit on in this blog post… How one particular celebrity, in my opinion, handled the media’s criticism in a effective manner by engaging in crisis communication.
I am sure that everyone has heard all the buzz in the news about Miley Cyrus. If you haven’t, Miley Cyrus is a 20 year old pop performer. She was a previous Disney star that had her own hit show, Hannah Montana. Of course now that she is trying to break free from that image the media pounces on her next move and judges her actions in order to sell the news. I am not agreeing or disagreeing with Ms. Cyrus’ actions or behavior in the media. However, I want to hit on her way of handling one particular incidence with the media bashing her and they way she effectively uses crisis communication to ease the public.
Cyrus recently dropped a new music video for her single, “Wrecking Ball”. The video displays her nude and behaving differently than she did in her tween TV days. She came out and decided to address the media on the deeper meanings of the behavior she has portrayed in her art (music video). I am going to attach the image below. Cyrus is up front with people about why she is behaving the way she is in the video and explains the message of the song to all viewers. The way she addresses the public is a great example of engaging in crisis communication. Her video dropped just a few days ago and she immediately saw the all the comments from the public on her performance. She addresses the public in a timely manner and wants to relay why she has created the video. Cyrus is a 20 year old trying to figure out the direction of her own life. The challenges she has faced and the situations she has encountered come out through this song. I believe that Cyrus handled this situation in a effective way because she tries to give everyone her insights and reasoning in a productive way so that they have a better understanding of her actions. All together, this is a adequate form of crisis communication given by a young performer.