School is back in session and the assignments are rolling in! So excited to be back at the University of Louisville this semester for my Senior Year, yay! I cannot believe these four years are flying by so quickly! I feel as though I was just a freshman walking into my first lecture hall… However, so excited to be in classes that are pertaining to the career I want to pursue. I recently started an internship over the summer. It has been fabulous! I am learning so much that pertains to brand development, social media, email marketing, advertising, and public relations. I am continuing the internship through this school year, and could not be anymore thankful for my mentors at the boutique firm I am at, Label-Conscious Branding, LLC.
The first week of class is behind me and the rest of the University of Louisville. I have had several assignments that have been extremely interesting and decided to share one on this blog. As a student, I am learning to much that will help direct my career path. In the classroom, we memorize terms and take exams. However, a class I am in right now, Creativity in Advertising, is an off campus course at a major advertising firm in Louisville called Creative Alliance. Our first assignment was to “Create Your Own Tombstone”. I was taken off guard when first reading the assignment, but it turned out to really open my eyes as to how to think creatively and out side of the box. The assignment was to prepare a 60 second speech as someone who would be giving it at your funeral. You could choose a family member, friend, co-worker, etc. I decided to choose my boyfriend. I feel as though we are best friends at the same time as have a close personal relationship. We discussed the assignment together and talked about what he would want to say at my mock funeral. It was very sad to think about, but in the real world when working with real clients, I have learned that you have to put personal emotions to the side when preparing work for the client. Therefore, while we were talking about what he would say and how he would say it, I kept in mind that when I am working at a advertising firm I will have to go with what the client feels is best. This was a great first assignment because I knew the information that needed to be conveyed to the target audience the best because this assignment/project was about something I know the best about, myself. I then had to take my notes from our conversation and draft up a speech that would be given by Brett at my funeral. I made sure I used a style of language that was appropriate to his personality and persona. I want to share this with my social media class and other colleagues because I believe it is critical to understand that you have to follow the lead of your clients or whomever you are representing in a project. It is important to effectively listen while still adding your creative touch to a project. Enjoy!
” “But I trust in your unfailing love; my heart rejoices in your salvation. I will sing to the Lord, for he has been good to me.” Psalm 13:5-6.
This was Diana’s favorite Bible verse… Each time I read these lines I can hear her voice saying them. Diana was passionate about her relationship with the Lord. I will miss and cherish that the most about her, the fact that she was a light to me. I felt as though she helped to make me a better person. She was the light in my days and could brighten any mood I was in. Words cannot begin to portray the sadness I hold in my heart and the pain I feel in missing her. We were supposed to get married next year. We already started the planning and picking out invitations and the color scheme. Diana was going to become my wife in September of 2014. We had planned a life together that will just be in my memory now. I want to celebrate her life today and not just pour out my sorrows. Diana loved learning and challenging herself through school. I am so proud of all that she achieved in her lifetime. Becoming a member of the National Society of Colligate Scholars, graduating with honors, and active in so many organizations are just a few of the things I admired about her dedication to school. Diana was such a sweet, giving and selfless person. No matter what was going on in her day, if I came to her with anything she would always drop everything and help me. You do not meet many people who are willing to do that for you… to give you a sense of fulfillment and love. But the truth is that she was like that with all of her friends. She made you feel special and actually listened to you anytime you talked to her about anything. I will always love Diana with my whole heart, unconditionally and there will not be a day that goes by that I will not think about her. They way she smiled, the smell of her clothes, the way she laughed… My heart will always ache knowing she is not here physically any longer, but I know she is here spiritually with me. I will love you forever, Diana. “